Sometime in the late 1960s or early 1970s (I can’t remember the exact date), my grandfather, D.T. McCall, and I went on a mission to purchase a herd bull at Coley Hereford Farm’s annual production sale in Lafayette, Tennessee. (You may want to go back and read last week’s column for details leading up to our partnership.)

There is nothing quite like an auction, especially a livestock auction. My first exposure to livestock auctions came when I was a sophomore in high school when I began clerking the sale at Farmers Commission Company in South Carthage, TN for Mr. Bobby Woodard. The late, Jerry Johnson, was the auctioneer back in those days. Jerry Johnson was one of the best. He was smart, and he was fast! Jerry liked to sell “single shots†at the rate of four-a-minute. It was nothing short of madness trying to keep up with him. After college, I worked with Jerry at Mid-State Producers in Woodbury, Tennessee. I learned there is a lot more going on in an auction than meets the eye. A great auctioneer is part entertainer, part evangelist, part salesman and part psychologist. For me, a livestock auction is an exciting place to be.

Copyright 2025 by Jack McCall

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