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California expects more than $18 billion in economic activity from major sporting events scheduled this year. Super Bowl LX weekend alone could generate about $500 million for the Bay Area economy, according to government estimates. As companies dispatch executives, deal teams, and clients to Northern California ahead of Sunday’s game, the Super Bowl has become one of the year’s most concentrated corporate travel periods.
Whether fans are tuning in to watch the Seattle Seahawks face off against the New England Patriots in Super Bowl LX or are simply there for the food, avocados are shaping up to play a starring role in party snack spreads.Â
Nearly half of Americans say planning a vacation is more stressful than staying at work, and 23% unable to completely disconnect from work while on vacation. What was once meant to offer relief increasingly mirrors the same structure and expectations travelers hope to leave behind.
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A recent Bloomberg study estimates there are roughly 24 million millionaires in America, but a million dollars doesn’t hold the same value as it used to. For most families, the goal has never been extreme wealth. It is stability, the confidence that bills are covered, the future feels manageable, and progress is moving in the right direction.
Americans are increasingly turning to artificial intelligence to plan and book winter travel, reshaping how trips are researched, organized and experienced.Â